We want to
simplify periods,
for good.

Our story

Back in 2018, our co-founder Linda decided to tally up how many menstrual pads she’d used by the age of 23. The answer? Over 2400 (If we stacked this many pads on top of each other, it’d be higher than a double-decker bus!)
The idea of hundreds and hundreds of pads, month after month – with each one wrapped in single-use plastic packaging – was a wake-up call.

Aside from waste, pads and tampons are unreliable, fiddly, and require back-ups if you’re out for the day, which is so easy to forget when you’re on the go.
We knew there had to be a better option. One that would shake us all out of period autopilot. An alternative that was simpler, comfier, and leak-proof, too.

That’s how snuggs was born.

We believe we’ve made the most comfortable period underwear on the market – and we’re not alone. They’re now used by over 450,000 people (and counting).
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Our brand values

Led by


We know that our products can truly better our customers’ lives, so with the help of top engineers and science experts, we’re constantly circling back to see how we can improve snuggs’ technology and quality.

Our R&D teams are continually exploring the latest impermeable and breathable materials, moisture-transporting knitted fabrics, and absorbent fibres. This is how we can lead the way with the most reliable, thinnest and quick-drying period underwear on the market.

From why we avoid PFAs, to how we're using the most effective antibacterial protection – learn more about our stance on materials.


to ourselves, others and the planet

Nature inspires us, so we’re making a concerted effort to protect it. We’re proud of the fact that snuggs has 3.5x less impact on the planet than tampons and pads across land use, water use, resource use, and more. Learn more about our sustainability commitments.

The people behind-the-scenes at snuggs are crucial. It’s our number one priority to create a safe and fair environment at work, across the entirety of our supply chain. We regularly visit our suppliers to meet, listen and discuss ways we can continually improve the way we do business.

Our team in

Prague, Amsterdam, London

... works seamlessly to create underwear that provides ultimate protection and comfort. We understand the importance of sustainability, inclusivity, and empowerment, and these values are woven into the fabric of our brand. Join us on a journey to redefine the period experience with a team that cares about your well-being and strives to make every day of your cycle as worry-free as possible.

Look at open positions

A word from our founders

“We started snuggs to inspire confidence, comfort and freedom in everyone. We believe that everybody deserves kindness and respect, and the same goes for our planet, too. Watch this space for what’s next – the word “done” is not a part of our vocabulary.”

Linda Sejdova


Thomas Zahradnik


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